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You are here: Home / Tips / Back To Basics Of SEO Marketing

Back To Basics Of SEO Marketing

December 29, 2015 by Sathishkumar Varatharajan Leave a Comment

SEO itself is a marketing strategy that is focused to drive traffic on a website. There are a lot of SEO methods being used all over the world by the experts all over the world. However, to make perfect and saturated use of SEO you need to understand the entire concept thoroughly and in depth. You first need to know what SEO Marketing is.

Back to Basics of SEO Marketing

What is SEO Marketing?

According to the Bangalore SEO Marketing Solution Company, is you own a new website or online company or thinking to launch yourself online then in order to eliminate the risk of non acceptance and failure, you need to do some SEO marketing. This helps your products and services reach to the right customer base.

SEO marketing is neither as much complicated as conventional marketing methods nor expensive. Since the websites are being launched on a bigger global platform, you need to do a lot of research, implement advanced tools and techniques and learn in depth about the different SEO marketing strategies. The overall process is aimed to understand what the customer needs and where your target market lies and thus helps to determine what would be the content for your website as well as choose the best method to be used in future.

The Importance of SEO Marketing:

Now one might be wondering why one needs to market their website when they already have proper SEO practices followed. The reason is an online company is much different from the physical brick and mortar establishment and to launch yourself on a bigger platform which is always full of cut throat competition you need to make some advanced planning and strategies.

Physical establishments require less marketing before starting up but the same cannot be said for an online platform! Firstly the online websites do not get easily noticed in the crowd on other online websites and competitors. Two, no one will trust you until you have made an adequate amount of clientele. Moreover, the ULR is not easy to remember, even if your customers are recommending you, chances are very slim that they will remember your name.

SEO Marketing and Social Media:

Social media has gained importance these days and becoming a brand leader on any of the social media platform will show your customers what you serve, what you are known for and how interactive you are. It is also an indicator how you are managing your brand and thus allows your brand to gain trust and limelight. There are many small and large businesses that exist and people are still not aware about them. This might be due to poor efforts or marketing from the business team. More than half of online websites fail within half year due to poor SEO marketing.

Proper and focused SEO marketing can help your business to survive in competition filled market. They also help you to bring targeted and global traffic from almost all the search engines. Once people become familiar with your name, they are likely to switch to you in future as well.

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About Sathishkumar Varatharajan

Sathishkumar Varatharajan is a blogger, internet marketer and a business consultant. He has launched Bangalore SEO Company in the summer of 2013 in an effort to spread the awareness of the importance of getting local businesses online and provide cost effective SEO services for them! You can connect with him @sathishkumaratr.

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