Despite having experienced a somewhat turbulent few years, Facebook is still a force to be reckoned with. Right now, Facebook is the single most popular and powerful social platform in the world, boasting more than 2 billion active monthly users.
When you consider that the second most popular platform is YouTube with a mere 500 million users, you begin to see just how enormous Facebook really is. But it’s not just the sheer volume of people using Facebook that make it such a powerful marketing platform.
Research has shown that more than 50% of users consider themselves to be ‘always on’ Facebook, 24/7. Meaning that whatever audience you’re out to reach and influence, you’ll probably find them on Facebook…day and night.
What is Facebook Marketing?
The term ‘Facebook marketing’ applies to any tools, techniques or strategies implemented to boost your firm’s performance using Facebook. From generating leads to closing more sales to enhancing your company’s reputation, all of this and more can be achieved through strategic Facebook Marketing.
Perhaps, therefore, a more important question would be – how does Facebook marketing work? Or even,how effective is Facebook marketing, when compared to more conventional marketing channels?
In answer to the first question, Facebook marketing can be approached in a variety of ways. Though in all instances, the key to success on platforms like Facebook lies in the social aspect of the whole thing.
Facebook provides the opportunity for you to become a part of the community your business targets, engaging and influencing prospects without resorting to the hard-sell. As for effectiveness, a high-impact social media marketing strategy can deliver a stronger and more consistent ROI than just about any other digital framework.
Nevertheless, it’s up to you to determine how to use Facebook for marketing in accordance with your priorities, your objectives, and your budget.
If you lack the experience and expertise necessary to get the job done in-house, hiring a leading Facebook marketing service in Bangalore come highly-recommended. If you plan on adopting the DIY approach, there are several steps that can and should be taken to enhance and improve your profile.
Examples of which include the following:
Perfect Your Profile Picture
Two things to remember here – a picture paints a thousand words, and first impressions are everything. It’s worth remembering that the moment new visitors land on your business page, they’ll make immediate assumptions based on your profile picture.
The secret as to how to do Facebook marketing success is to always begin with the simplest improvements and enhancements. Consider carefully what your profile picture says about your business, taking whatever action is necessary to perfect it.
Embrace the Power of Video Content
The power and influence of video content have been accelerating for several years now. Particularly on platforms like Facebook, quality video content really can work wonders for your wider marketing strategy.
It’s simply a case of coming up with ideas you can shoot and present to your audience. Tell the story of your brand, introduce the people behind the scenes, perhaps even show satisfied customers using your products or services.
Post More Internal and External Links
Your Facebook feed provides you with the perfect opportunity to post plenty of links to your most important pages and online assets. Link to your other social media profiles, internal pages within Facebook, your primary website and so on. Make it quick and easy for every visitor to get exactly where you want them to be.
Prioritize Quality Over Quantity
The key to successful Facebook marketing lies in providing something your target audience cannot access elsewhere. Assuming your products or services are not 100% unique…which is likely…it’s up to you to differentiate yourself from the competition in some way.
One effective strategy being to publish engaging, authoritative, informative and invaluable content that keeps people coming back for more. Rather than simply posting random content for the sake of it, be sure to prioritize quality over quantity.
But Remember to be Consistent
That said, you’ll also need to inject a certain amount of consistency into things. It’s important to remember that on Facebook, timing is everything. Consider when your target audience is most likely to be receptive to your posts, timing your content publishing schedule accordingly. Ensure you provide fresh and relevant content on a regular basis, in order to hold onto their attention long-term.
Speed up Your Response Times
When a new or existing customer reaches out to you on Facebook, it’s up to you to respond to them as quickly as possible. The longer you keep them waiting, the more likely it is you’ll lose their interests. In addition, any indication you’re in the habit of ignoring customers’ comments and questions could be off-putting in the eyes of others.
Don’t Write-off Paid Ads
Not only can be paid ads on Facebook the influential and effective, but they can also be surprisingly affordable. Particularly if you involve an experienced Facebook marketing service in Bangalore, you could be looking at a healthy ROI in no time.
Organic is great, but you need to be realistic. If you want your name and your message to appear in the most prominent locations, you need to do whatever it takes to outperform your competitors…even if it means paying for the privilege.
Keep a Close Eye on Analytics
Last but not least, analytics provide (literally) all the information you could ever need to take your Facebook marketing strategy to the next level and beyond. Monitoring social media analytics means gaining detailed insights into what’s working, what could stand to be improved and what needs to be eliminated from your strategy ASAP.
Rather than making things up as you go along, it simply makes sense to make full use of the available data. Once again, if you lack the knowledge and expertise needed to work with complex analytics, consider hiring help.